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10 min read
Actionable Guide to B2B Content Marketing for Startups
Content marketing is a pivotal strategy for B2B companies to forge meaningful connections with their target audience, establish authority...


5 min read
11 Qualities to look for when hiring freelance writers
Creating regular content such as a blog is a valuable practice that can help companies connect with the audience. Content marketing is a...


3 min read
5 Characteristics of a Great Content to Grow Your Online Presence
When your copy speaks to everyone, it actually speaks to no one. This is a variation of Seth Godin's quote, "When you speak to everyone,...


5 min read
3 Reasons Why You Should Never Buy an Email List and What You Can Do Instead
I started writing weekly newsletters for one of my more recent clients when the year started. A few weeks after, their email marketing...


3 min read
Should you hire an in-house writer or a freelance writer?
Regularly producing quality and valuable content is one of the best practices in building trust with your audience. And creating...
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