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On this page are published articles and posts I have written as a B2B content writer. I enjoy writing about a variety of topics, but most of my experience is in technology, education, digital marketing, sales, social media, and hospitality.
Click on any of the posts below to view the entire post or review by content type using the filter.


Social Media and Ads
Bringing Customer Intelligence at the Forefront
In this LinkedIn InMail campaign, the primary goal was to generate leads from a customer intelligence eBook carrot hosted on a microsite. Target audience is Business Decision-Makers (BDMs) and later on IT Pros.
Campaign ran for two months with a 68.97% average open rate, well above the industry benchmark of 50%. Total leads generated with these ads are 11.
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